In the 90’s it might have been all about Other People’s Money. Nowadays there is a much more cost effective way to get the word out about your company and services.
Other People’s Traffic.
It’s designed to get more visitors to your web site and get higher search engine rankings.
All you have to do positing yourself in the middle of the most current conversation that’s going on right on the web. It doesn’t matter what field your in – there will be an opportunity to participate.
Here’s an example. Turn on the news at the time of those writing and you will see extensive news coverage of the wildfires burning in LA right now.
We have a client that sells pine straw mulch; how easy would it be right now to write an article on their blog concerning forest preservation, pine tree health etc. etc. and reference the current events ?
( I am really not an expert on pine straws – but I hope you see the possibilities).
That blog post will get picked up very easily by the search engines especially through their respective blog outlets and from there on it’s just a matter of time until either people will link to you, cite you or best case scenario the post will be picked up by some news outlet.
That approach works in any industry at any time; regardless if you are employing a Vero Beach Seo Company or not.